About Us
Here's the thing: most HR consultants talk at you, not with you. We're different. Crawford Group exists because we got tired of watching good companies struggle with people problems that shouldn't be complicated. We work with businesses that care about their teams — the kind of places where culture isn't just a buzzword on the wall. Whether you're dealing with turnover nightmares, compliance headaches, or trying to build a workplace where people actually want to show up, we've got real solutions. Thirteen years of working alongside companies in Timiș and beyond taught us that HR doesn't have to feel like bureaucracy. It can feel like partnership.
Over time, we’ve built a reputation for reliability, quality, and clear communication. We treat each project as a partnership and aim for outcomes that last.
Meet Our Team
The people behind Crawford Group
We’re a team that values ownership, clarity, and growth. We celebrate wins, learn fast, and keep client outcomes at the center.
Elena Crawford
Founder & Principal Consultant
Started Crawford Group after spending a decade in corporate HR watching companies fumble their most important asset: their people. Elena's obsessed with organizational psychology and genuinely believes good HR changes everything.
Mihai Popescu
Senior HR Consultant
Spent 8 years helping mid-sized manufacturing firms navigate compliance and culture simultaneously. Mihai speaks four languages and has an uncanny ability to translate complicated labor regulations into plain English.
Roxana Ionescu
Talent Strategy Consultant
Former recruiter turned strategist. She knows where talent hides and why good people leave. Roxana specializes in building hiring systems that actually work for growing companies.
Our Core Values
The principles that guide everything we do
Honesty First
We tell you what you need to hear, not what you want to hear. Sometimes that's uncomfortable. But it's always respectful and always actionable.
People-Centered
HR decisions affect actual humans. We never lose sight of that. Every recommendation we make gets filtered through one question: is this good for your people?
Practical Over Perfect
Shiny theory doesn't pay the bills. We deliver solutions you can implement on Monday, not six months from now after a lengthy rollout.
Continuous Learning
Labor laws change. Workplace dynamics shift. We stay current so your business doesn't fall behind on compliance or best practices.
Our Approach
Our approach combines proven methods with modern tools. We start with discovery, align on goals, plan clearly, and execute with quality checks at every step.
Our Story
Crawford Group started in 2011 when our founder realized something was broken in how businesses approached people management. Too many consultants were treating HR like a checkbox exercise. Too many companies were making decisions based on templates instead of their actual culture and values. So we launched Crawford Group with one simple goal: be the consultants we'd want to work with. Over 13 years, we've advised 47 different organizations — from scrappy startups to established operations. We've navigated multiple economic shifts, helped companies through restructuring, and watched countless teams transform when HR became a real priority instead of an afterthought.
Company founded with a team of 3 passionate professionals
Expanded services and reached 500+ satisfied customers
Opened new headquarters and doubled our team size
Celebrated serving over 2,000 clients with 98% satisfaction rate
